Overview
A single misquote, a viral clip taken out of context, or a coordinated smear campaign can erode years of political capital overnight. Hermes Digital provides intelligence-led communication, digital strategy, and audience management exclusively for serving Members of Parliament and Ministers.
Without structured digital strategy, your public engagement is reactive, your credibility vulnerable, and your reputation exposed. We ensure proactive control — while maintaining full compliance with parliamentary standards.
IPSA Compliance
Hermes Digital operates in full accordance with the Independent Parliamentary Standards Authority (IPSA). All work commissioned under this service focuses strictly on your role as a Member of Parliament—supporting constituency communications, parliamentary updates, and engagement with the public.
If you wish to commission political or campaign-related work, this is managed entirely separately through a distinct contract, account manager, and invoicing stream to ensure complete transparency and separation of expenditure.
This dual-structure approach ensures that all parliamentary funds are used appropriately and that all services remain fully auditable under IPSA's standards.
Core Deliverables
Perception Audit & Narrative Strategy
Analyse digital sentiment, media coverage, and stakeholder perception. Develop consistent narrative frameworks aligned with your parliamentary objectives.
Influence Mapping & Engagement Planning
Identify key journalists, stakeholders, and community influencers. Plan targeted engagement and content to reinforce positive narratives.
Reputation Management Programme
Monitor digital ecosystems for misinformation or impersonation. Provide early alerts and tailored mitigation strategies.
Campaign Execution & Digital Operations
Constituency & Local Campaigns
- Run digital campaigns highlighting constituency initiatives and outcomes.
- Build GDPR-compliant mailing lists for constituent communications.
- Collect local sentiment via digital surveys and engagement tools.
Digital Newsletters & Updates
- Design and distribute professional newsletters under parliamentary branding.
- Segment audiences for relevant updates and issue-based communication.
Advertising & Outreach
- Manage social media ads promoting local work, surgeries, and consultations.
- Ensure all ad spend is compliant and transparently documented.
Graphic & Brand Design
- Produce infographics, branded visuals, and accessible templates consistent with IPSA guidelines.
Video Editing & Short-Form Content
- Create short-form video content for TikTok, Instagram, and YouTube to engage digital-native audiences.
Audience Building & Analytics
- Grow verified followers through ethical audience development.
- Track reach, engagement, and sentiment over time to inform communication strategy.
Crisis & Risk Mitigation
- Pre-approved crisis communication frameworks and media response plans.
- Rapid deployment of messaging to contain digital or reputational incidents.
Why Hermes Digital
We have a proven record supporting Ministers and senior parliamentarians with discreet, intelligence-based digital communication. Our team combines backgrounds in defence intelligence and strategic communications, delivering precision, discretion, and verifiable compliance.